Answer Hospitality and Tourism Question
Each essay question must be at least 200 words, but no more than 300.
1. ; Compare and contrast primary and secondary research. Give examples and explanations of each in your response.
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2. ; What is the purpose of market segmentation? What are the methods used to segment markets?
3. ; Imagine a restaurant that is lacking any kind of control. Describe the negative and positive aspects of this environment and then answer the following question: Why is control necessary?
4. ; Write a job description and the performance evaluation criteria for a position in the hospitality industry. Set the salary range for the position and justify that amount.
Question 1
1. ;
A research method that involves a researcher observing the results of changing one or more marketing variables is called _________.
Answer
observation method |
|
experimental method |
|
survey method |
|
delivery method |
4 points ;
Question 2
1. ;
Product positioning a product refers to _________.
Answer
placement of the product on store shelves |
|
creating an image for the product that distinguishes it from competitors’ products |
|
watching people use the product and recording their actions |
|
primary research studies |
4 points ;
Question 3
1. ;
The study of consumers based on social and psychological characteristics, such as attitudes, interests, and opinions is what type of segmentation?
Answer
product |
|
psychographics |
|
demographics |
|
geographics |
4 points ;
Question 4
1. ;
The _________ segmentation system developed by the SRI International classifies people into eight American lifestyle segments.
Answer
product |
|
achievers |
|
Du Soleil |
|
VALS |
4 points ;
Question 5
1. ;
What type of research is considered original research?
Answer
reports published by the National Restaurant Association |
|
census data research |
|
primary research |
|
secondary research |
4 points ;
Question 6
1. ;
What is the first step in the market research process?
Answer
identifying the problem |
|
determining a target market |
|
conducting primary research |
|
conducting secondary research |
4 points ;
Question 7
1. ;
A research method that involves watching people and recording their actions by audio, visuals, or writing is called _________.
Answer
observation method |
|
experimental method |
|
target method |
|
delivery method |
4 points ;
Question 8
1. ;
The systematic gathering, recording, analyzing, and presentation of information related to marketing goods and services is called _________.
Answer
product placement |
|
market research |
|
target marketing |
|
information delivery |
4 points ;
Question 9
1. ;
What is the main difference between open-ended and closed-ended questions?
Answer
open-ended questions provide a predetermined set of answers |
|
closed-ended questions provide a predetermined set of answers |
|
open-ended questions are used only in secondary research |
|
closed-ended questions provide an undetermined set of answers |
4 points ;
Question 10
1. ;
The research method which involves gathering information from people through the use of surveys or questionnaires is called _________.
Answer
secondary research |
|
the observation method |
|
the experimental method |
|
the survey method |
Question 1
1. ;
Control is ________.
Answer
a financial problem |
|
a housekeeping problem |
|
a management function |
|
a stockholder’s function |
|
only concerned with stealing |
4 points ;
Question 2
1. ;
Herzberg’s motivation hygiene factors theory identified factors as ________.
Answer
cost analysis |
|
schedule |
|
responsibility |
|
relationships with others |
|
recognition |
4 points ;
Question 3
1. ;
Many teams are now ” virtual,” meaning that face- to- face interaction between supervisors and employees is ________.
Answer
decreasing |
|
contractual |
|
increasing |
|
necessary |
|
mandatory |
4 points ;
Question 4
1. ;
Productivity standards evaluate a job by ________.
Answer
the manager’s planning |
|
the HR department’s importance |
|
the cost of doing the job |
|
the time it takes to complete |
|
how well one follows instructions |
4 points ;
Question 5
1. ;
Trends in HR and motivation today are ________.
Answer
surface level expectations |
|
using greater resources |
|
utilizing unskilled workers |
|
working with large labor pools |
|
more focused on employee retention |
4 points ;
Question 6
1. ;
Concurrent control takes place _______.
Answer
during work activity |
|
at the same time as another control method |
|
with the manager absent |
|
at the time of correction |
|
when activities present problems |
4 points ;
Question 7
1. ;
A high percentage of all organizational theft and fraud is committed by __________.
Answer
outsiders |
|
gangs |
|
employees |
|
repeat offenders |
|
competitors |
4 points ;
Question 8
1. ;
Control works by _______.
Answer
keeping records |
|
monitoring activities |
|
having good leaders |
|
having self motivation |
|
keeping the pay scale up |
4 points ;
Question 9
1. ;
Human resources development ________.
Answer
is the advocate for all employees |
|
exists mostly to help the managers |
|
only keeps employees’ records |
|
has the owner’s interests first |
|
keeps the financial records |
4 points ;
Question 10
1. ;
Job descriptions specify ________.
Answer
how long the job should take |
|
pay classification |
|
knowledge, qualifications, and skills necessary |
|
an emergency insurance coverage |
|
what the manager can ask of an employee |