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MANAGERIAL MARKETING BY JAMES FINCH.

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Ad Campaign

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Review the article: ;

Stanford, D. (2012). Mountain Dew wants some street cred. ;Bloomberg Business week. Retrieved from ;EBSCOHost.

;Articles

  1. Ziethammer, R. (2006). Forward-looking bidding in online auctions. ;Journal of Marketing Research, 43, 462-476. Retrieved from EBSCOHost.

In a 2-3 page paper, answer the following:

· ; ; ; ; ; ; ; ; Is Mountain Dew’s advertising campaign directed at the right market segment, does it differentiate the product from the competition, and does it communicate effectively the product benefits? Explain your answer.

· ; ; ; ; ; ; ; ; Provide a proposed redesign of the campaign that could have a more universal appeal. What communication channels should be focused on? ;Why?

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Paper must be in the correct APA writing style. Include a minimum of 2-3 resources; 1 resource must be peer reviewed.

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Use the following coupon
"FIRST15"

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