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A Media Strategy for Kohls

The cost of purchasing media time is usually much higher than the cost of producing an advertisement. That is why it is important to develop a strategy that ensures the money spent is effectively used in reaching a target audience. evaluate the efficiency Kohls ;of reaching its target market through advertising. Propose two ways Kohls can improve its efficiency in reaching its target market with through advertising.

;evaluate Kohls brand’s media strategy. Determine why the brand manager made those media buys and assess how effective his or her strategy has been.

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