The analysis must include:
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History and evolution of the platform (How did it started?)
Features specific to the platform (Why is this platform unique?)
Characteristics of its audience (Who joins this network? What are they looking for?)
b. Motivation to use the platform
Relevant marketing metrics (How can we measure success?)
Ideas to create an engaging profile (What type of content should be posted?)
Successful brands on the platform (“Best of the platform 2014” )
Other relevant information ;
2 pages, 1.5 space