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Саsе Study on Dysоn

ONE
Identify the current and future issues facing Dyson. Outline the impacts of these issues. Finally, critically evaluate the long term sustainability of Dyson’s global competitive advantage (in view of the changing situation outlined in the case study)

TWO
In light of your previous answer, recommend what Dyson should do (i.e. what strategic decisions should they take) in order to secure a sustainable global competitive position

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